Five Tips on How to Sell Your Home in a Competitive Market

Five Tips on How to Sell Your Home in a Competitive Market

What does it take to sell a home in a competitive market – a fresh coat of paint or a kitchen overhaul? Lowering the asking price or offering incentives?

What does it take to sell a home in a competitive market – a fresh coat of paint or a kitchen overhaul? Lowering the asking price or offering incentives? From cosmetic to strategic, smart sellers can take advantage of a few simple tips to get the most out of their properties. Here are five suggestions on how to help secure a “sold” sign:

Price Point is Paramount When getting ready to put a home on the market, determining the right listing price is the number one most important element in the home selling process. After you have carefully chosen an agent, the trust you have established will come into play immediately. Have those tough discussions with your agent about where to price your home. Make certain you understand how the agent has arrived at the price, including how previous sales and current homes on the market make an impact. If necessary, jump in the car with your agent and see some of the homes on the market in the area. This will provide first hand knowledge on homes that are available in your neighborhood.

Appeal to Your Audience Work with your agent to determine how to get your home to stand out. Providing incentives is a great way to draw in potential home buyers, and monetary bonuses don’t just have to come from negotiation of the listing price. Sellers can also choose to contribute to closing costs, or conduct pre-home inspections, which can comfort potential home buyers in knowing that the property is in top shape.

Leave a Great First Impression Everyone talks about curb appeal, but a first impression is truly lasting. Remember, your agent is your trusted advisor. They will know the necessary updates and upkeep you should make to get the home ready for showings. But some of this is fairly easy and the front door is particularly important. This is the area where a buyer will first step up to a home – and likely wait for a moment providing time to look around. Do this ahead of time, stand directly in the front door and look up and around at the home from all angles – cobwebs that have not been noticed in years could be the first thing greeting a potential home buyer, so it’s important for this area to give a great first impression.

Everything is in the Visual Don’t underestimate the power of visuals in marketing your home. The National Association of Realtors found that, more than 90 percent of home buyers begin their search online. Your agent may push hard for you to have the home prepared for vivid pictures and video of the property that can be posted on websites such as Coldwell Banker On Location

Hit the Right Note with all Five Senses When a buyer comes to look at a home they want the full experience. To help a home stand out, your agent may ask you to focus on appealing to all five senses. Small and inexpensive upgrades to the home such as getting the walls painted, de-cluttering and making minor improvements to the outdoor landscape. In terms of “touch,” remember that buyers aren’t just going to look – they’ll be turning on your faucets and opening closets, so make sure closets are clean and organized. When it comes to making a home smell good, many agents prefer the smell of baked goods rather than fresh flowers or air fresheners which can be overwhelming. All of this is being done to allow the buyer to properly visualize living in the home.

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Step # 8 Buying a Home

Step 8: Protect Your Investment

Congratulations, and welcome home! The home-buying process is complete, which means it’s time for your maintenance plan! It’s now your responsibility, and in your best financial interest, to protect your investment for years to come. Performing routine maintenance on your home’s systems is always more affordable than having to fix big problems later. Be sure to watch for signs of leaks, damage and wear.

And remember, just because the sale is complete, your relationship with your Keller Williams agent doesn’t need to end! After you buy, your agent can still help you – providing information on the real estate market, finding contractors and repair services, and even tracking your home’s current value.

Happy home-owning!

#7 Step in Buying a Home

Step 7: Close

Once you’ve determined a price point you’re comfortable with, you’re in the “home” stretch! But, in order to ensure that you don’t put the property purchase at risk, you have a couple responsibilities that you’ll need to keep in mind:

  1. Staying in control of your credit and finances – Do not make any large purchases during this time. It’s important to keep your financials steady throughout the buying process. Talk to your financial consultant for guidance.
  2. Keeping in touch with your agent and financial consultant – It’s important to stay in constant communication with your Keller Williams agent and financial guide during this process. Be sure to return all phone calls and complete paperwork promptly. Also, don’t be afraid to ask questions. Your team is there to help you!

#6 Step – Buying a Home

Step 6: Perform Due Diligence

Your agent will provide you with improvements and challenges within your home. This way you’ll know what you are getting into before you complete the purchase.

Knowing what work has and has not been done to your home is important information to have in the buying process. While updates can increase your home value, damages can take money out of your pocket. Your main concern is the possibility of structural damage, which can come from water, shifting ground or poor construction.

Very often a problem appears to be big, but can be fixed with very little effort and not a huge budget.

#5 Making an Offer

Step 5: Make an Offer

Once you’ve found a home you love, the next step is deciding on a price. It’s important to remember that a home is an investment. Your agent can give you information on other properties in the neighborhood to help you ensure you make an informed decision when it comes to price. Look to your agent to explain and guide you through the offer process.

Some things to consider when deciding on the best price point are:

  1. List price – Start with the price point that the home is listed at. This will give you a base when looking at the home’s value.
  2. Market Analysis – Your agent will give you an idea of comparable home values in the neighborhood to help you decide if the price point is on par.
  3. Improvements – Your agent can give you a list of improvements made to the home and help you determine its market value.

Buying a Home – Step #4

Step 4: Find Your Home

So you’ve met with your trusted advisors, and now you’re ready to begin your search. But how or where do you start? There are a lot of homes out there, and diving in without a guide can become overwhelming and confusing. Steve at Keller Williams will help you more accurately pinpoint homes that fit your criteria. The right home will meet all your important needs, and as many of your additional wants as possible.

Some questions you might ask yourself include:

  1. What amenities are crucial for you and your family?
  2. How much space do you need and why?
  3. Which is more critical: location or size?
  4. Would you be interested in a fixer-upper?
  5. How important is home value appreciation?
  6. Is neighborhood stability a priority?
  7. Is accessibility to main routes a priority?
  8. What features are not negotiable in your new property?

You’ll learn as you look at homes, your priorities will probably adjust along the way.   Call me today!  617-372-1870

Step 3 to Buying a Home

Step 3: Secure Financing

To make the financing process as painless as possible, ask your agent to introduce you to the preferred financing consultant. This professional will work with you and your agent to make sure the financial aspect of your home purchase is stress free.

What will the consultant do for you?

  1. Review your current financials.
  2. Discuss the options available to you during the home purchasing process.
  3. Guide you to an appropriate price point.
  4. Negotiate on your behalf to get you the best deal – price, interest rates, loan approval.
  5. Keep you informed and updated of the entire financial process throughout your purchase.

Step #2 to Buying a Home

Step 2: Hire Your Agent

When you’re looking for a real estate professional to help you, know that above all else, good agents put their clients first. This is your dream, and your agent is your advocate to help you make your dream come true.

A great real estate agent will:

  1. Educate you about the current conditions of the market.
  2. Analyze what you want and what you need in your next home.
  3. Co-ordinate the work of other needed professionals throughout the process.
  4. Guide you to homes that fit your criteria and budget.
  5. Negotiate on your behalf to get you the best deal possible.
  6. Check and double-check paperwork and deadlines.
  7. Inform and discuss with you, and suggest solutions to solve any problems that may arise.

Call Steve today and find out what Keller Williams can do for you 617-372-1870.

1st Step to Buying a Home

Step 1: Decide to Buy

The decision to purchase your first home is one of the biggest and best choices you could ever make. After all, a home is the largest – and most emotional – investment most people will face in their lifetime. So, how do you know if it’s the right time for you to buy?

There is never a wrong time to buy the right home. The key is finding the right buy and taking the time to carefully evaluate your finances.

A home purchase is an important step that can provide many advantages. Purchasing your own home is a great investment that can deliver several financial benefits – equity build up, value appreciation, automatic savings plan – not to mention a new sense of pride!

Start looking at your options today. You don’t have to know everything. Your Keller Williams agent ( me ) is ready to help you through every step of the process.

Call Steve today at 617-372-1870 to find out more about what Keller Williams can do for you.

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